Adidas hopes to measure big increase at World Cup

Adidas lifted the sales forecasts for the year yesterday, as it gave a some-more confident opinion for the World Cup on the behind of clever first-quarter results.

The German sportswear giant, that additionally owns Reebok, is sponsoring twelve teams in the contest in South Africa, dual some-more than the opposition Nike.

Herbert Hainer, the Adidas arch executive, said: "With the Reebok turnaround entertainment gait and the World Cup kicking off in a couple of weeks, we have a lot of reasons to be optimistic."

The companys net income rose to €168m (�145m) in the initial quarter, from €4m last year. Puma, that is sponsoring 7 World Cup teams, additionally lifted the full-year opinion recently.

James Thompson

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